We're beginning to gain traction with www.theaestheticsclinic.co.za. The site has been up effectively for three weeks or so. I'm still fiddling and trying to fine tune the site.
Do we include a costs page? Will it frighten people away? Should we get clients in and sell the package (price) to them? Are we losing potential clients because the don't want to make a R250 appointment just to find out it's too expensive?
In January, we got 40 unique hits. In Feb, we're already on 56 unique hits, and are generating business from the site - i.e. hits are being converted to actual business.
We've added the costs page. We've made it a little more expensive than we're completely comfortable with (although still completely within reason, and still cheap as far as these things go) and added 'book here' links to the page. If enquiries come through from these link, we'll consider the addition of the page a success. If we find that people are navigating through to the page and then not making enquiries, we'll call the page a mistake and remove it.
Will let you know.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment